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search engine optimization (SEO)


Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines using the "natural" or "organic" techniques.

SEO (Search Engine Optimizer)


SEO may target different kinds of search, including image search, local search, Video search and industry specific search engines. SEO Outsourcing Services Provide Search Engine Friendly SEO Services for Google, MSN and Yahoo.

SEO considers how search engines work and what people search for. Optimizing a website or web page may involve editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back links or inbound links is off page SEO.

Search Engine and Search Engine Page Results


Search engines crawl the Web pages to see what the content is about. This job is performed by software called a crawler or a spider. Crawler follows links from one page to another and indexes everything they find on their way. It is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified. After a page is crawled, the next step is to index its content. The indexed page is stored in a huge database of search engine from where it can be retrieved.

When someone asks for the particular keyword it compares the search string with the indexed pages in the database. The search engine starts search for the relevancy of each of the pages in its index to the search string.

There are a variety of algorithms to analyse relevancy. Each of these algorithms has different qualified weights for common factors like keyword density, links or Meta tags. That is why different search engines give different search results pages for the same search string. The term "search engine friendly" may be used to explain website designs, menus, content management systems, images, videos, shopping carts and other elements that can be optimized for the reason of search engine exposure.