Search engine marketing (SEM)
Search engine marketing or SEM is a type of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) using search engine optimization.
The term "Search Engine Marketing" was proposed by Danny Sullivan in 2001 to cover all activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories and developing online marketing strategies for businesses, organizations and individuals.
The latest theoretical advances include Search Engine Marketing Management (SEMM). SEMM relates to deeds including SEO but focuses on return on investment (ROI) management instead of relevant traffic generation.
Search Engine Marketing include
- Lead generation
- Increase sales
- brand building
- corporate visibility
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Search Engine Marketing Services.
